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Sanford Museum Advisory Board
• Meeting
5:15pm
January 3, 2006
At the Museum
Minutes
Present:
Charlie C. Carlson
Paul Hodgins
Christine Kinlaw Best
Grace Marie Stinecipher
Serena Fisher
Patty Swann
Art Woodruff, Commission Liaison
Alicia Clarke, Museum Curator
Absent:
James Cara
Janice Springfield, Chairman
Bettye Smith
• The meeting was called to order at 5:15 pm.
Vice - President Charlie Carlson presided in the absence of Janice Springfield.
Approval of Minutes. Minutes of the previous meeting were reviewed. A motion was
made to approve the minutes as written. Seconded and approved.
Old Business:
Building Project. Ms. Clarke updated the Board on the building project. The building
committee of the Sanford Historical Society is waiting for a commitment of funds from a
potential major donor. The committee has met with the donor and is expecting to have
more information in a few months. The projected cost of the building expansion as
designed is $1.5 million. The cost estimates have increased due to a rise in the price of
materials.
New Business:
Reappointment of Board Members. Three members' terms have expired. Charlie
Carlson and Grace Marie Stinecipher agreed to be reappointed. Jim Cara will be asked.
Valada Flewellyn and Linda Silsby Hitt were suggested as possible Board members. Ms.
Stinecipher mentioned that more names may be found in the minutes of past meeting.
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Election of Officers. Mr. Carlson asked for nominations for Chairman and Vice-
• Chairman. Patty Swann was nominated but declined. Grace Marie Stinecipher
volunteered to serve as Chairman and Charlie Carlson volunteered to serve as Vice
Chairman. A motion was made to accept these two by acclimation. Approved.
Meeting Time. The meeting time was discussed. It was decided to retain the current
schedule. The dates of the remaining meetings for 2006 are: April 4, July 11, and
October 3.
50 Anniversary and Marketing. Ms. Clarke asked for suggestions for the celebration
of the 50 anniversary of the Sanford Museum which occurs on February 8, 2007 (Ms.
Best noted that it will also be the 130 anniversary of the City and the 170 anniversary of
Fort Mellon). The question is where is the museum at 50 and where is it going? What is
the role of the museum in the 21 century? The Museum needs a vision statement and
long range goals.
Marketing ideas were then discussed. Ms. Best suggested the Museum work on its City
website. The web page needs to be easily found by search engines. It was suggested the
Museum staff request funds in the 2007 budget for a web page designer. Mr. Woodruff
and Ms. Fisher suggested asking for help with web page design from Millennium Middle
and Crooms.
Signage was discussed. The Museum needs to be linked visually to the Chamber of
Commerce building. Ms. Stinecipher suggested the Burma Shave model of repeating
• signs. The Board discussed Lynx advertising on buses and at bus stops. Ms. Clarke will
ask Public Works about placing poster holders at bus stops. Bench signs were also
discussed and the best locations for these. The parking lots of the Romance and the Zoo
were mentioned as good advertising locations. Ms. Clarke will ask about a sign for the
Sanford Ave. and First St. intersection.
Ms. Clarke said the Museum needs to capture the attention of the two hour visitor — the
English tourist who is waiting to return a car rental at the airport and the Autotrain
traveler waiting to board. Mr. Carlson volunteered to go to the Autotrain station and look
for possible locations for advertising. Ms. Swann suggested placing posters at the mall to
attract area residents. Reaching out to Belgian visitors was discussed. Ms. Clarke will
remind the City that a twinning relationship with Ixelles in Brussels was suggested some
years ago (this was Henry Sanford's neighborhood). A twinning of Shelton or Derby,
Connecticut and Sanford was also once suggested.
The Board asked that the Museum's free admission be emphasized wherever possible.
Mr. Carlson suggested using the theme of Sanford as "where it all began."
Ms. Fisher said a brochure should be top priority.
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It was suggested Ms. Clarke contact SGTV and Inside Central Florida TV regarding
• producing short videos about the Museum.
The need for a Museum logo was discussed. Ms. Clarke wants to emphasize Henry
Sanford for the 50 anniversary. Mr. Carlson volunteered to create a Henry Sanford
cartoon character reminiscent of Mr. Peanut. The character will be altered for special
events. He could be called Henry or His Excellency. Ms. Clarke said she would work on
a logo using Henry Sanford's monogram. Ms. Fisher suggested creating a coloring sheet
for use as placemats in restaurants and for distribution to schools. She said the coloring
sheet and all other publications should be clearly marked "Sanford Museum." She also
suggested creating standing figure cut outs for tourist to have their photo taken with.
There being no further business, the meeting was adjourned at 6:30pm.
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