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Introducing
FOTOMAT
Whati's FOTOMAT?
What does FOTOMAT doh
COPYRIGHT ® 1971 FOTOMAT CORPORATION-
A-0700-6 ALL RIGHTS RESERVED -PRINTED IN THE U.S.A.
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FOTOMCIE
oil
FOTOMAT is a sophisticated merchandising concept
for photo -oriented retail products. It's unique because it has rev-
olutionized the photographic industry by providing the public with
a fresh new approach to customer service—drive-thru convenience.
FOTOMAT sells film, cameras and flash products, and
provides a one -day developing service on most standard types of
film. Non-standard types of processing may require special han-
dling. This convenient service is closely monitored on a management
level to guarantee the customer the highest possible quality mer-
chandise and processing.
How does
To provide
i 't work"■ the customer
with good service and the most convenient
store location, a thorough market survey
is done by a management team of profes-
sional site evaluation experts. This com-
mittee pre -determines the sites that best
fit the demographic and physical require-
ments for FOTOMAT and outlines the type
of customer to be found within that market range.
Extensive study is done to evaluate the site
for potential profitability, potential economic impact on the surround-
ing businesses based on increased traffic, and the potential future
of the area where the site is located.
A local management staff helps control the
overall operations and to further develop the site and the area in
which it's located. The benefits in using "local management" are
many. The close association between the staff and the activities
within their home area ... their knowledge of the general business
atmosphere within that area combined with the contribution the local
merchants make toward the success of the center and the area as
a whole is invaluable.
The local staff, from the area manager to the
salesgirl ... a FOTOMATE° is thoroughly trained prior to operational
management of the area, and then they continue to receive periodic
retraining as needed on a localized basis.
The headquarters executive operations staff
is in continuous contact with the area management people in an
on -going effort to assist in the growth and development of the area
and its management ... a development that is considered an ex-
tremely important part of a successful operation.
_mama
Is there
promot'ional
support'.P
Yes. To assist in develop-
ing good area management and help
them in their individual sales efforts,
there is all -media advertising support. Radio, television, newspapers
and outdoor advertising are all part of the national advertising/ mer-
chandising plan to increase exposure for the store and sell products
and services to the public.
On a local level, special area promotions, in-
centive programs and direct mail services to test advertising effec-
tiveness, all add to the support picture.
What that
Plenty!
do
or you.Extra Exposure —One of the first
things a FOTOMAT DriveThru®store
on your site will do is bring additional customers to your center...
a good portion of which will be doing additional shopping in other
center stores too ... and added customers means greater sales!
Extra Dollars —This means extra dollars for you as the property
owner. In addition to the ''free ride" you'll be getting with the greater
customer influx, you have a base rental which can be complemented
by a percentage override on gross sales ... a base rental that pro-
vides you with a guaranteed minimum income for the use of minimum
space.
Triple Bonus —One of the im-
portant contributions a FOTO-
MAT Drive-Thru store makes to
any location is in what's referred
to as the ''customer triple -count"
benefit. Here's why: (1) the cus-
tomer drives thru the FOTOMAT
store and buys film, (2) the cus-
tomer returns to FOTOMAT to
have his film processed, and (3) the customer returns again to
pick up his processed film. And, of course, this means that many
more trips to your center for you too.
O.K. and
Statistics compiled by a national mar-
seketing corporation show that there is
0 a very significant and direct relation-
ship between the influx of additional shopping center traffic and the
FOTOMAT store activities in that area. Of particular interest is the
statistical fact that this additional traffic influx is directly attributed
to having a FOTOMAT Drive-Thru store in that center.
What"s i
�
goingto NOTHING!
cos.
In fact, FOTOMAT pro-
vides you additional income —at no cost to you!
No Installation Cost —The FOTOMAT Drive-
Thru store takes up a minimum amount of space ... 4'x 9' of retail
space in a decorative island ... and the prefabricated building is up
and operating in a matter of days.
No Construction Mess —Because there's
very little construction necessary to erect a unit on a site there's al-
most no debris to snarl traffic.
No Maintenance Cost—FOTOMAT provides
a professional maintenance team to keep the unit shipshape.
No Management Concern —Our area man-
ager is responsible for the operation of the unit and the personnel.
Sound like we're tootin' a big horn? Well,
maybe we are. You'll have to take a look at the available statistics
and the size of our operation and decide for yourself. We think we've
got a good thing going.
As of the beginning of 1971 there were in ex-
cess of 1,000 FOTOMAT units in operation nationwide ... all estab-
lished within a three-year period. That's a good indication that the
FOTOMAT concept is successful.
The FOTOMAT
I We are the largest in our
conceptMA s■ industry. Our concept
has been successful be-
cause the people behind it have been diligent in their efforts to make
it work.
Among our lessors are some of the nation's
largest shopping center and investment property developers. We
would like to add your name to this growing list.
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