061201 Strategic Planning ws MINUTES
City Commission, Sanford, Florida STRATEGIC PLANNING WORK SESSION JUNE 12
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The City Commission of the City of Sanford, Florida met in Strategic Planning Work Session on Tuesday,
Jtme 12, 2001, at 12:00 P.M. in the Betlye D. Smith Cultural Arts Building, 119 West 5th Street, Sanford, Florida.
Present: Mayor-Commissioner Brady Lessard
Commissioner Whitey Eckstein
Commissioner Velma H. W'dliams
Commissioner Randy Jones (present at 12:40)
Commissioner Art Woodruff
City Manager Anthony VanDerworp
City Clerk Janet R. Dougherty
Absent: City Attorney William L. Colben
The Chairman called the meeting to order.
Barry Schreiber, President, Summit Consulting Group, reported the purpose of the Strategic Planning
Workshop was to provide avenue for Sanford's City Commission and Staff to discuss relevant strategic topics determined
prior to the Workshop and to reach consensus wherever possible for direction and actions needed to move forward on the
strategic topics under discussion. The topics selected for discussion are: the continued improvement and development of the
Georgetown and Goldsboro neighborhoods; the revitalization and preservation of existing neighborhoods to foster
neighborhood pride, neighborhood character, and a community unity; determining the desirability of having a predetermined
look and theme for the 17-92 corridor within the City of Sanford, with the express purpose of having a more visually
appealing and a more vibrant business corridor; the desirability of having a marketing and public relations campaign to boost
the City's image which includes making the City "a place of destination" and "a vibrant place of commerce"; the need for
additional inCastructure facilities and the means of raising the money to purchase property and a building; and the continued
development of a Hotel/Conference Center along the lakefront as one step in maximi~ing the potential for the City and
turning the lakefiront into a more active area for ongoing events.
The restfits of the Strategic Planning Work Session are detailed in the attached Summary submitted by
Summit Consulting Group, a division of BRS Solutions, Inc.
There being no further business, the meeting was adjourned.
Mayor
Attest:
City Clerk